Wyoming Business Alliance
History--Founded in 1979 as Wyoming Heritage Society and Wyoming Heritage Foundation; original Steering Committee of 15; first staff director Harry Roberts, former State Superintendent of Public Instruction: 198-1986; second president Bill Schilling: 1986-present. Organization began with an advertising campaign to promote multiple use and serve as an alternative voice coal industry development.
First logo/branding included oil and gas, mining, tourism and ranching symbols; mission statement added in 1991: “Working Together for a Better Wyoming.” New logo/branding in 1998 with Wyoming Heritage Society name changed to Wyoming Business Alliance. Heritage Foundation name unchanged: Mission--“A Strong, Diverse and Sustained Economy Benefits Wyoming.” New branding in 2012: Mission--“Leadership, education, advocacy. Build your success.”
Steering Committee meets quarterly. Beginning in 1987 one Steering Committee a year was held outside of Casper. Jackson was the first. First Steering Committee meeting was held in Cheyenne in 1991. In 1999 the February Steering Committee in Cheyenne was held in conjunction with the first Business Alliance Legislative Dinner. The Steering Committee was expanded to thirty in 1987 and to forty-two in 1991. With the Associations Partnership the Steering Committee today has sixty-four members—forty-five three year terms; nineteen associations which can change yearly.